Marketing Specialist BeNeLux and UK&Ireland

Our belief: At SOLPLANET, we are driven by a simple idea: solar for everybody We strive to create the best possible experience for distributors, installers and end users That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly Who We Are: Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China With 32 GW of annual production volumes (2024), AISWEI is one of the largest manufacturers of solar string inverters world-wide AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day Overview and purpose of the role – How you will help us: The Marketing Specialist BeNeLux and UK&Ireland is responsible for the Marketing Strategy as well as for defining, coordinating and ensuring the successful implementation and steering of the Marketing activities in the named countries. This role will be responsible for aligning with the Country Managers responsible for these countries, on strategic priorities based on the analysis of the competitive environment and customer segments, to elaborate plans that adjust to the countries’ needs and characteristics to achieve the set growth targets. In addition, as a member of the Global Solplanet Marketing Team, the Marketing Specialist BeNeLux and UK&Ireland will contribute to the management of the company’s owned communication channels, with a special focus on social media, newsletters, local homepages and blog articles. The goal is to enhance overall brand awareness by designing marketing plans and implementing activities that strengthen brand positioning in the market, engage target audiences, and align with the company’s growth objectives.This role is part of the Western European market organization and covers marketing responsibilities for the BeNeLux countries as well as UK and Ireland. At the same time, this position is part of the Global Solplanet Marketing Team that includes both positions with global responsibility and scope as well as local marketing positions responsible for the marketing activities in several local countries. As such, this role operates within a matrix structure, reporting to both the Country Managers BeNeLux and UK & Ireland as wells as to the Global Solplanet Marketing Director. Team and reporting structure · This position is part of the Global Solplanet Marketing Team that includes both positions with global responsibility and scope as well as local marketing positions responsible for the marketing activities in several local countries. The local Marketing Managers and Specialists receive support from the Central Marketing team in the areas of Content Marketing, website maintenance and overall strategic guidance as well as of the leaders of centrally managed projects · More specifically, this role is part of the BeNeLux market organization and covers marketing responsibilities for BeNeLux and UK&Ire · This role operates within a matrix structure, reporting to both the Country Manager BeNeLux as well as the Global Solplanet Marketing Director. Key responsibilities · Marketing Strategy and Marketing Plan: based on the knowledge and continuous observation of the competitive landscape, the Marketing Specialist BeNeLux and UK&Ire will elaborate in alignment with the respective Country Managers a Marketing Strategy translated into a Marketing Plan and the implementation of activities that support the achievement of the set growth targets in each country. · PR activities: responsible for liaising with local media to build and maintain strong relationships, while working to secure media presence by creating compelling content pieces such as press releases, interviews, and advertorials that generate interest and enhance the brand's visibility · Website management: Management of the local websites to ensure up-to-date content and traffic. · Solplanet Academy: Elaborate and implement the local training roadmap that covers webinars, training events, and related trainings activities with distributors. · Tradeshows and events: Own and coordinate with the support of the global exhibitions team the Solplanet presence at local trade shows as well as the participation at industry events · Collaboration with customers: ensure a good relationship with the distributors and installers network by enhancing collaboration on joint activities · Documentation portfolio management: Manage and localize the documentation portfolio for BeNeLux and UK&Ire, both technical and commercial doc...